The IVAN name, which became associated with SPIDERMAN in 1995, is recognized the world of rope access over. However, under the dynamic leadership of Ivan Kristoff, the nickname brand has become a truly global powerhouse. The charismatic CEO, uses a variety of tools to push the brand forward, but attributes particular significance to personalities and institutions that proudly present the IVAN accomplishes and novelty worldwide.
Ivan, you created your company in the XX Century. Since then, the brand has grown at an incredible pace – not only in traditional locations, but around the globe. What is the secret of your success?
Ivan Kristoff: IVAN is a globally recognized brand, represented on world’s major markets in one way or another. It was not my goal, it became my destiny.
In the XXI Century, when I became Brand Ambasador for world renowed brands, I registered the name IVAN KRISTOFF as a trade mark, the name IVAN is embedded in the lines of SPIDERMAN and INNOVATION – the worlds that define my real life story.